About

Companies forget faster than they learn.

Loreflow started from a simple frustration: the reasoning behind good decisions disappears into chat threads, call recordings and documents nobody reopens. We rebuild that layer.

What we believe

Knowledge tools failed because they asked people to write things down twice. The context already exists — it is just scattered across a dozen products. The job is connection, not capture.

  • No migration, no new place to write things down
  • Every claim traceable to the artifact that produced it
  • Context outlives the people who created it

The team

A distributed team of 34 across engineering, product, revenue and support, previously building infrastructure and collaboration tools. We run the company on Loreflow itself.

Backed for the long term

Loreflow is funded by a mix of institutional funds, operator angels and a syndicate of customers. Our investor updates are, unsurprisingly, written in Loreflow.

By the numbers

A small company,
a very specific obsession.

We are deliberately small and deliberately close to the product. These are the numbers we look at internally, published as they stand today.

34

0

People

Across nine countries, remote-first since day one.

1248

0

Workspaces

From two-person startups to 400-person scale-ups.

99.98

0.00%

Uptime, 90 days

Sample figure, on the API and sync workers together.

7

0

Years of context

The oldest workspace history we have back-filled for a customer.

01

Why we started with connection,
not capture

We tried the wiki route ourselves and watched it rot. The pattern is always the same: documentation peaks in month one and decays from there, while the real context keeps accumulating in the tools nobody calls a knowledge base.

  • Chat holds the majority of real reasoning in most companies
  • Docs hold the conclusions, rarely the argument
  • Neither survives a reorg without a human curator

Distribution measured across our own demo and design-partner workspaces.

Where company reasoning actually lives

Share of captured context by source type.

100%of memory
  • Slack38
  • Notion21
  • Linear15
  • GitHub12
  • Intercom8
  • Other6
Share of context

How we got here

Four years,
three rewrites,
one idea that survived.

2022 — The internal tool

Built as a weekend script to answer 'why did we decide that' inside our own consultancy. It only read Slack and it was already useful.

First version: 400 lines of Python

2023 — The graph

We stopped treating artifacts as documents and started treating them as nodes with influence. That rewrite is when answers started carrying receipts.

Second rewrite

2024 — Design partners

Twelve companies between 20 and 300 people ran on it for a year. Their edge cases shaped permissions mirroring and decision records.

12 design partners

2026 — Loreflow

Investor updates, an editable context map and guided onboarding shipped. We run the whole company on it, including the page you are reading.

Release 5.1

Inside the team

Where our own context sits.

Our workspace, unfiltered — the same panels you get on day one.

Connected artifacts by team

Loreflow's own workspace.

  • Engineering412
  • Product328
  • Revenue246
  • Support184
  • Company78

Context captured over time

Weekly connections, last quarter.

Apr 61248May 24
Connections

Come see what we built,
with your own history in it.

Start a 15-day free trial on any annual plan, connect your first sources and ask Loreflow a question only your company could answer.

FAQ

About the company.

Who is building Loreflow, and why.

Open the live demo

Because most decisions lose their reasoning within weeks. Companies do not have a knowledge problem — they have a recall problem.

Small and deliberately senior, working in public.

Startups between ten and two hundred people, usually with a founder who is tired of re-explaining the same context.

The contact page reaches the team directly, and security or procurement questions get an answer within one business day.