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Decisions

What was decided, who owned it, and the evidence behind it.

Prioritise activation over enterprise SSO

Activation drop-off is compounding across every acquisition channel, while SSO blocks only two late-stage deals that can be bridged with SAML in Q3.

Approved

Owner

Alex MorganAlex MorganCo-founder & CEO

Evidence

Activation funnel — PostHog41 Intercom threadsBoard pack v4

Confidence · 92%

May 213 related documentsActivation rate · Expansion MRR

Move billing to usage-based tiers

Seat-based pricing punishes the workspaces that grow fastest. Usage tiers align cost with value and reduce churn at the low end.

In review

Owner

Elena FischerElena FischerFinance Lead

Evidence

Pricing test cohortStripe revenue mix12 customer interviews

Confidence · 64%

May 192 related documentsARPA · Net revenue retention

Freeze net-new hiring outside engineering

Runway extends from 19 to 24 months while preserving the product velocity that drives expansion revenue.

Approved

Owner

Daniel ChoDaniel ChoHead of Platform

Evidence

Runway modelHiring plan 2026

Confidence · 81%

May 142 related documentsRunway · Burn multiple

Standardise incident review in Linear

Incident context was scattered across Slack threads. A single template makes postmortems searchable inside company memory.

Approved

Owner

Priya RamanPriya RamanHead of Product

Evidence

Incident 118 reviewOps retro

Confidence · 88%

May 091 related documentsMTTR · Repeat incident rate

Defer the mobile app rewrite

A rewrite consumes the entire quarter with no activation upside. Incremental fixes address 80% of reported friction.

Rejected

Owner

Sarah LinSarah LinStaff Engineer

Evidence

Mobile crash rateApp store reviews

Confidence · 57%

May 021 related documentsCrash-free sessions