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Monthly investor update

Loreflow

Revenue up 11% month over month, activation up 17 points after the onboarding rewrite.

From Ada Chen, CEO

TL;DR

Revenue grew 11% month over month, activation is up 17 points after the onboarding rewrite, and we closed two annual enterprise contracts.

Highlights

  • Closed three enterprise pilots, two already converted to annual contracts.
  • Shipped the self-serve onboarding flow; activation moved from 34% to 51%.
  • Hired a Head of Sales starting next month.

Key metrics

MRR

$148k

+11% MoM

Net revenue retention

118%

+4 pts

Cash in bank

$3.1M

Runway

17 months

at current burn

MRR growth

84Jan: 8494Feb: 94105Mar: 105118Apr: 118132May: 132148Jun: 148
JanFebMarAprMayJun

Monthly recurring revenue, $k.

Challenges

Sales cycles for the enterprise tier are running four weeks longer than modelled. We are adding a security review pack to shorten procurement, and pulling one engineer onto the SSO work that keeps coming up in deals.

Asks

  • Warm intros to Series A funds investing in developer tooling.
  • Referrals for a senior backend engineer (distributed systems).
  • Feedback on our enterprise pricing tiers.

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